Direct Marketing Club

People are turned off by sales pitch. People are able to spot a sales pitch from a mile away. And you can be sure that there is no better way to upset people. No one wants to be pitched a business with a hard sell. It invades their space and time.

A better tactic is the un-sales pitch. The un-sales pitch is all about providing useful information to help others which creates trust and increases your traffic.  When a visitor comes to your site and inquires about a your business and how to get involved, instead of launching into a typical sales pitch, you want to engage them on the site, and find out what their goals are. Jumping the gun and learning nothing about the person will not bring you return business or referrals, in face it makes them feel pressured and they’ll run for the hills.

Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Approaching people with a hard sale either through warm or cold leads, can actually lead to no sign ups. The point of network marketing is to brand yourself as a lead and to develop strong relationships with people.  If you provide a website that is full of helpful information instead of putting up content that is just trying to get someone to join your business, the more likely they will keep coming back to your site and they will eventually ask to join your business without ever asking them to. 

If you are not sure what to put on your website try writing “how to” articles.  People love reading “How To’s” and it will bring them back time and time again.  Providing these kinds of articles can build a huge fan base of people who trust and respect what you have to say and are more likely to buy products you recommend or join your business.  You also want to try to get people to interact with you and a great way to do that is by letting people post comments about your information.  It’s also very important to respond to each and every comment to start building the relationship with that person.

Providing useful content or training material will show people how you have been able to build a strong business and they will see that if they follow you they can achieve the same thing. They will have many questions as to how it all works, what they get out of it, how much work they will have to put into it and how much money they can make.  There are many questions and concerns people are going to have and it’s your job to answer them without adding any pressure.  Other concerns may be that they believe they are not good at marketing.  They do not think they have enough friends or contacts.  If your articles can show them how to simply do it and be successful, you will have a believer.

You can make a lot of money in a home business and the more repeat visitors you have on your website, the better chance you will have at building a large and well educated down line.

Carin Davis is the editor and webmaster of http://www.CarinDavis.net. A site dedicated to the development and training for Network Marketers and Home Business Owners.